Marketing support service "PERSONA+ (Persona Plus)"
Target customers with a value profile! A marketing tool that utilizes value data from approximately 100 million IDs.
PERSONA+ is a persona marketing support service that quickly creates high-resolution, data-driven personas, targets Ponta members that closely resemble these personas, and executes promotional measures. It profiles consumers based on various values related to personality, work perspective, consumption, food, and more. By capturing customers at the value level, it enables deep customer analysis and effective promotions. [Key Points for Promoting Value-Based Marketing] ■ Understanding Values - Grasp the values of approximately 100 million Ponta members using a uniquely developed algorithm. ■ Discerning Values - Quickly identify customer values and easily construct data-driven personas. ■ Utilizing Values - Implement effective promotions aimed at the identified personas. *For more details, please download the PDF or feel free to contact us.
- Company:ロイヤリティ マーケティング
 - Price:Other